“The provisions in this package have been proven to improve birthing experiences for Black and brown birthing people, lower health care costs, expand the maternal health care workforce, and give pregnant people the ability to decide how and where to give birth with dignity,” Reproductive Equity Now President Rebecca Hart Holder said in a statement. “Today marks a big step in the fight to improve birthing outcomes, and we now look forward to working with the Senate to get this package across the finish line this session.”

“Reproductive equity is not a reality in Massachusetts until every individual — and every LGBTQ+ family — is able to make decisions about whether and when to parent, and to parent with dignity,” Reproductive Equity Now President Rebecca Hart Holder said in a statement. “This bill will protect family formation in a post-Dobbs world, ensure that LGBTQ+ parents have the protections they need to start or build their families, and support children’s development and well-being over a lifetime.”

Reproductive Equity Now published a guidebook in May alleging that the centers offer medical disinformation, are located near legitimate abortion clinics to confuse patients and may lie to patients about how far along they are in their pregnancy.

“Anti-abortion centers are the foot soldiers of the anti-abortion movement,” Rebecca Hart Holder of the advocacy group Reproductive Equity Now, said. “These facilities are how anti-abortion extremists operate in protected states like ours.”

The DPH worked with the organization Reproductive Equity Now on the campaign. Reproductive Equity Now President Rebecca Hart Holder called anti-abortion centers “the foot soldiers of the anti-abortion movement.”

“These facilities are how anti-abortion extremists operate in protected states like ours,” she said.

The effort will take the form of advertisements on social media, billboards, radio programs, and transit, according to the Department of Public Health (DPH). It is a joint effort between DPH and the Reproductive Equity Now Foundation and is funded by a $1 million investment by the state legislature.

Rebecca Hart Holder, president of Reproductive Equity Now, said Massachusetts residents have called the abortion legal hotline in recent days with “tremendous confusion about what’s legal and what’s not legal.”

She said there have been more than 120 calls to the hotline during which the organization has helped providers navigate Telehealth abortion care.

“In the face of right wing extremists, we’re going to continue to step up,” she said.